From the start, our goal was to ensure the final result not only met his vision but exceeded his expectations.
Understanding Basel’s need for a brand that resonated with audiences in both Toronto and Abu Dhabi, we incorporated Arabic and English typography seamlessly into his logo and website. We began by designing three initial logo concepts, carefully balancing cultural authenticity with a modern, professional aesthetic.
We designed his bilingual website, ensuring that both the Arabic and English content flowed naturally and effectively communicated his brand’s message.
We carefully curated visuals, integrating images that inspired him, and structured the site to create an engaging and intuitive user experience.Throughout the process, we prioritized open collaboration, aligning every detail with Basel’s vision while also bringing fresh creative insights. The result was a cohesive and impactful personal brand that represents him authentically across two distinct markets. We’re thrilled to see it making an impression in both Toronto and Abu Dhabi.
